Visual Communications Design 1

Higher education teachers: Bovcon Narvika
Credits: 6
Semester: winter
Subject code: 64502
Študijski program od študijskega leta 2014/15

Subject description


  • Enrollment in the study year.

Content (Syllabus outline):

  • Visual communications design.
  • Visual language and visual elements: point, line, surface, texture.
  • Composition principles: rhythm, unity, contrasts: measure, scale, equilibrium, composition.
  • Visual signs: what is a visual sign, types of visual signs, types of graphic implementation of signs, placement of the sign in visual space, full and empty space.
  • Communicative means of graphic design.
  • Typography: letter, word, sentence, column, page, structuring of the text with regard to the content and graphic design.
  • Images: framing pictures, image space, format, dimensional relationships.
  • Layout: history, articulation of space, grid, dimensional relationships, spread, structuring of the page with regard to the content and graphic design.
  • Drawing, painting, illustration.
  • Photography.

Objectives and competences:

The purpose of this course is to present visual language, expressive means and methodology of graphic design. Acquired knowledge is the basis for successful communication and cooperation with graphic designers in the technical execution of visual communications.

Intended learning outcomes:

Visual elements, composition principles, visual signs, types of graphic implementation of signs, typography: letter, word, column, page layout, picture framing and proportions, articulation of visual space, dimensional relationships ...

Learning and teaching methods:

  • Lectures, tutorials, seminars.
  • Special emphasis is on continuous study.

Study materials

  • Bob Carter, Ben Day, Philip Megs, Typographic Design, Van Nostrand Reinhold, 1985.
  • Timothy Samara, Design Elements: A Graphic Style Manual, Rockport Publishers, 2007.

  • Study in which the course is carried out

    • 1 year - 1st cycle - Multimedia Communications