Survey Methodology

Subject description

  • Survey process and its phases (conceptualization, sampling, questionnaire…).

  • Quality of data/processes and related concepts (e.g. TQM).

  • Survey costs, errors, management and related concepts (e.g. TSE).

  • Sampling and nonsampling errors (i.e. nonresponse, measurement, frame,…).

  • Specifics of a survey process in academic, business and private sectors.

  • Survey modes (personal, telephone, mail, web surveys…).

  • Questionnaire design.

  • Measurement, validity, reliability.

  • Editing, coding, documenting, processing and archiving.

  • Missing data:

    • classical approaches (ignoring, weighting, imputation) and

    • modeling approaches (ML, EM algorithm, Bayesian approach, MI).

  • Data linking, statistical matching and data fusion.

  • Introduction to data modeling.

  • Guidelines, recommendations and professional standards (e.g. TDM).

  • The concept of e-Social Sciences.

The subject is taught in programs

Objectives and competences

  • Overview of the most important topics in the field of survey methodology with an emphasis on the statistical aspects of a survey process.
  • To qualify students for a research work in the field of survey methodology.

Teaching and learning methods

  • Lectures.

  • Seminar papers based on a literature review and student’s PhD research.

  • Consultations.

Expected study results

Knowledge and understanding:

  • Kmowledge of survey process and understanding of its phases (conceptualization, sampling, questionnaire…).
  • Knowledge of concepts of quality of survey process and understanding of selected concept.
  • Understanding of advanced methods of questionnaire testing.
  • Knowledge and understanding of ethical principles of survey research.

Basic sources and literature

  • Groves et al. (2009): survey Methodology. Hoboken, New Jersy: Wiley.

  • Saris WE, Gallhofer IN (2007): Design, Evaluation, and Analysis of Questionnaires for Survey Research. New Jersey: Wiley.

  • Schuman H, Presser S (1996): Questions and Answers in Attitude Surveys: Experiments on Question. London: Sage.

  • Ferligoj A, Leskošek K, Kogovšek T (1995): Zanesljivost in veljavnost merjenja. Ljubljana: FDV.

  • Jowell R, Roberts C, Fitzgerald R, Eva G (2007): Measuring Attitudes Cross-Nationally. London: Sage.

Stay up to date

University of Ljubljana, Faculty of Electrical Engineering Tržaška cesta 25, 1000 Ljubljana

E: T:  01 4768 411