Visual Communications Design 1

Subject description

Visual communications design.

Visual language and visual elements: point, line, surface, texture.

Composition principles: rhythm, unity, contrasts: measure, scale, equilibrium, composition.

Visual signs: what is a visual sign, types of visual signs, types of graphic implementation of signs, placement of the sign in visual space, full and empty space.

Communicative means of graphic design.

Typography: letter, word, sentence, column, page, structuring of the text with regard to the content and graphic design.

Images: framing pictures, image space, format, dimensional relationships.

Layout: history, articulation of space, grid, dimensional relationships, spread, structuring of the page with regard to the content and graphic design.

Drawing, painting, illustration.


The subject is taught in programs

Objectives and competences

The purpose of this course is to present visual language, expressive means and methodology of graphic design. Acquired knowledge is the basis for successful communication and cooperation with graphic designers in the technical execution of visual communications.

Teaching and learning methods

Lectures, tutorials, seminars.

Special emphasis is on continuous study.

Expected study results

Visual elements, composition principles, visual signs, types of graphic implementation of signs, typography: letter, word, column, page layout, picture framing and proportions, articulation of visual space, dimensional relationships …

Basic sources and literature

  1. Emil Ruder, Tipografija: priročnik tipografskega oblikovanja, Partizanska knjiga, 1997.
  2. Bob Carter, Ben Day, Philip Megs, Typographic Design, Van Nostrand Reinhold, 1985.
  3. Timothy Samara, Design Elements: A Graphic Style Manual, Rockport Publishers, 2007.

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University of Ljubljana, Faculty of Electrical Engineering Tržaška cesta 25, 1000 Ljubljana

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