Subject description
1) Key characteristics of media at social level: media construction of reality, ideological, cultural and social role of media;
2) Key characteristics of media production: market vs. public system, production practices, organizational structure/culture;
3) Key characteristics of media audiences: different “reading” of audiences, influence of media on audience;
4) Key characteristics of media texts: sign, language polysemy, narrative, genre, discourse.
The subject is taught in programs
Objectives and competences
Understanding basic terms and concepts in the field of media at social, production and text level and characteristics of audience.
Teaching and learning methods
Lectures, demonstrations, practical work.
Expected study results
Understanding of important issues relating to media text, audience and production. Knowledge of the entire media chain from production to consumption and social framework.
Basic sources and literature
- Masterman, L., Teaching the media, London: Routledge, 2001, ISBN 0-415-03974-6.
- Stewart, Colin, Lavelle, Marc in Kovaltzke, Adam (2001) Media and Meaninig: Introduction. London: British Film Institute. 2001, ISBN 0-85170-843-9.
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University of Ljubljana, Faculty of Electrical Engineering Tržaška cesta 25, 1000 Ljubljana