Subject description
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Survey process and its phases (conceptualization, sampling, questionnaire…).
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Quality of data/processes and related concepts (e.g. TQM).
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Survey costs, errors, management and related concepts (e.g. TSE).
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Sampling and nonsampling errors (i.e. nonresponse, measurement, frame,…).
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Specifics of a survey process in academic, business and private sectors.
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Survey modes (personal, telephone, mail, web surveys…).
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Questionnaire design.
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Measurement, validity, reliability.
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Editing, coding, documenting, processing and archiving.
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Missing data:
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classical approaches (ignoring, weighting, imputation) and
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modeling approaches (ML, EM algorithm, Bayesian approach, MI).
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Data linking, statistical matching and data fusion.
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Introduction to data modeling.
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Guidelines, recommendations and professional standards (e.g. TDM).
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The concept of e-Social Sciences.
The subject is taught in programs
Objectives and competences
- Overview of the most important topics in the field of survey methodology with an emphasis on the statistical aspects of a survey process.
- To qualify students for a research work in the field of survey methodology.
Teaching and learning methods
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Lectures.
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Seminar papers based on a literature review and student’s PhD research.
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Consultations.
Expected study results
Knowledge and understanding:
- Kmowledge of survey process and understanding of its phases (conceptualization, sampling, questionnaire…).
- Knowledge of concepts of quality of survey process and understanding of selected concept.
- Understanding of advanced methods of questionnaire testing.
- Knowledge and understanding of ethical principles of survey research.
Basic sources and literature
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Groves et al. (2009): survey Methodology. Hoboken, New Jersy: Wiley.
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Saris WE, Gallhofer IN (2007): Design, Evaluation, and Analysis of Questionnaires for Survey Research. New Jersey: Wiley.
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Schuman H, Presser S (1996): Questions and Answers in Attitude Surveys: Experiments on Question. London: Sage.
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Ferligoj A, Leskošek K, Kogovšek T (1995): Zanesljivost in veljavnost merjenja. Ljubljana: FDV.
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Jowell R, Roberts C, Fitzgerald R, Eva G (2007): Measuring Attitudes Cross-Nationally. London: Sage.
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