[ICTinfo] Smartphone market down by almost a tenth last year

Analyst firm Omdia estimates that 301.5 million smartphones were shipped in the fourth quarter of last year, 15.4% less than in the same period a year earlier. In the full year 2022, 1,207 million smartphones were shipped, 9.9 percent less than the year before. The top six manufacturers recorded a decline and only the seventh, Honor, with 59 million devices and a market share of 5%, saw growth last year (47.2%). The leader Samsung, with 259 million devices and a market share of 21%, recorded a decline of 4.8%, while the second Apple, with 231 million devices and a share of 19%, saw a decline of 1.3%. Xiaomi in third place, with 152 million devices and a market share of 13%, saw a decline of 20%, while Oppo Group in fourth place, with 107 million devices and a market share of 9%, saw a decline of 25.6%. Vivo in fifth place, with 98 million devices and a share of 8%, saw a decline of 27.1%, while Transsion in sixth place, with 68 million devices and a share of 6%, saw a decline of 8.7%. Inflation has reduced users' purchasing power, while the fall in the value of currencies against the dollar has shrunk manufacturers' earnings and reduced their marketing activities. Omdia does not expect the market to recover before the third quarter of this year.

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The economy, manufacturing, education and other sectors have been subject to increased pressures and changes in recent years as a result of the pandemic and the measures taken to contain it, as well as the Russia-Ukraine war, as confirmed by various surveys and analyses. The Information and Communication Technologies (ICT) sector is also exposed to similar changes, but at the same time it is able to monitor, assess and control changes not only in its own sector but also in all other sectors, which has been a valuable help to all of them in recent years.

ICT helps businesses and institutions in all industries to organise work, adapt operations, streamline operations, process data, evaluate results, predict trends and discover new opportunities. And they enable schools and universities to implement hybrid forms of teaching and meaningful digitisation of learning processes.

This is why we have decided to publish regular summaries of information, assessments, analyses and studies by research and analyst companies that can help everyone to better monitor, learn about and understand changes and trends and to adapt more successfully to the new ICT era.

Prepared by the Department of Information and Communication Technologies in collaboration with Esad Jakupović