[ICTinfo] Smartphone market to recover slowly in 2023

New research from IDC confirms a 9.1% decline in the global smartphone market in 2022, to 1.24 billion units, and forecasts 2.8% growth in 2023, to 1.27 billion units. The smartphone market will face various challenges in the first half of the year and will only start to recover moderately in the second half, in almost all major regions. Average selling prices (ASP) continue to rise despite the market slowdown, as users often opt for premium devices. As these can last three to four years, refresh cycles are lengthening in both developed and emerging markets. IDC forecasts that smartphone ASPs will rise for the third year in a row this year, to €387, up 6.4% from €364 in 2021. By comparison, the last time ASP reached €400 (in 2011), the market experienced growth of more than 60%. This year, the share of iOS phones will reach 18.7 percent, the highest ever, which was actually the driving force behind the high ASP growth we saw in 2022. IDC forecasts that 1.037 billion Android smartphones will be shipped to market this year, 3.1 percent more than last year, and 233.5 million iOS, 2.8 percent more than last year. Over the four-year period 2023-2026, the number of Android phones shipped will grow at a compound annual average rate (CAGR) of just 0.4 per cent and iOS phones at just 1 per cent.

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The economy, manufacturing, education and other sectors have been subject to increased pressures and changes in recent years as a result of the pandemic and the measures taken to contain it, as well as the Russia-Ukraine war, as confirmed by various surveys and analyses. The Information and Communication Technologies (ICT) sector is also exposed to similar changes, but at the same time it is able to monitor, assess and control changes not only in its own sector but also in all other sectors, which has been a valuable help to all of them in recent years.

ICT helps businesses and institutions in all industries to organise work, adapt operations, streamline operations, process data, evaluate results, predict trends and discover new opportunities. And they enable schools and universities to implement hybrid forms of teaching and meaningful digitisation of learning processes.

This is why we have decided to publish regular summaries of information, assessments, analyses and studies by research and analyst companies that can help everyone to better monitor, learn about and understand changes and trends and to adapt more successfully to the new ICT era.

Prepared by the Department of Information and Communication Technologies in collaboration with Esad Jakupović